simona bortis-schultz is an art director + illustrator based in upstate ny
personal, illustrated work exploring different concepts.
cosmic moon series illustrations. diving into the daily grind. blossoming into spring. international women’s day. running away from depression/winter malaise. summer time bliss.
select work shown here available as stock illustration at theispot.com
Creating marks for companies large and small to identify, and grow a business is a true pleasure.
Bathing Mermaid bath products branding prototype.
The Helderberg Famiily + Community Organization, a mark developed for a nonprofit, local family + community organization for family and youth in the Helderbergs.
Logo exploration for Albany College of Pharmacy.
Ragged Edge Printmaking logo created for a printmaking coop.
Rensselaer Polytechnic's "Innovators" lecture series logo exploration.
Branding for Habitas Horticultural, a permaculture based business in growing and cultivating healthy gardens + lawns.
The Austen Riggs Center
Work created for a New England psychiatric hospital, the Austen Riggs Center, aiming to convey feelings of the strength of human connection, peace and general best wishes for comfort, peace and well being. The symbolic human connection/caring for each other being the bright spot within the darkness. Getting to flex some illustration muscle, and having the continued pleasure to work with a wonderful team at the Austen Riggs Center.
Illustrated work created independently before working in the realm of design + marketing at Beekman 1802.
“Goat Milk Goodness” multi ethnic ladies utilized with illustrator permission in an email campaign on using the best goat milk cleanser.
Hand and flying doves utilized with illustrator permission in an email celebrating the Juneteenth holiday.
Animated and sometimes illustrated gifs created at Beekman 1802 as part of different promotional email campaigns featuring goats of course!
The Guthrie Center
It was a blast to create a custom illustration and lettering for The Guthrie Center for the August Talkin' Concert Series posters. Hats off to a great collaboration with Sarah Lee and her family.
The Last of the Freemen
Book cover illustration, design and interior for dystopian, indie book author, Carl Trotz.
lettering + experiments
Playing with ink and paint is a passion I've been lucky to dive into per arts oriented clients for theatre, music, dance, film etc. Inky experiments per notecard project for Figure 8. Work developed with Oberlander Group for Milwaukee Theatre and Alvin Ailey Dance. Lettering and art direction for Portland Creative Conference's Rosey Awards poster created while at Leopold Ketel and Partners with Kat Saito. Pyrotechnic lettering created while at id29.
Creating engagement via a dedicated email audience and delighting with illustrated gifs is a sure fire way to entertain and interact with your audience. I love creating animated gifs!
Various promotional gif heros created for email marketing for Beekman 1802.
Animated email holiday card for Chubb Personal Risk Insurance to send out internally to employees per the holidays. Created while working at McMurry/TMG now Manifest LLc.
Gateway Plaza Kiosk
A set of illustrations, in collaboration with Aurora Design, to beautify downtown Schenectady, NY within a bus stop kiosk and phone charging station. Beauty and functionality while promoting a better downtown environment.
the growth package
A virtual garden producing package - A growing promo package sent out to prospective clients for Hega Bojo Design Studio. Everything from the seeds in the handmade paper to the materials for the petrie dish were sourced and tested before implementation and production.
Some of my favorite work has been concepting on brand advertising campaigns. Featured work developed while working at Media Logic in Albany, NY for the Cornell MBA program, Healthways, MicroGroup (a medical devices engineering firm) Harvard Drug, and Carnegie Mellon Alumni.
The ebb and flow of printed pages offering positive experiences echoing back to strengthen a brand.
Collaborative design work for Albany College of Pharmacy, President’s Report 2017, under the creative direction of 2Communiqué.
the center for internet security
The Center For Internet Security runs a yearly nationwide competition for students to submit artwork showcasing cyber awareness tips. The aim of the project was to create a framework to display the winning artwork while creating a consistent look across 4 posters and a calendar. This was a well received cyber awareness campaign for students and schools nationwide.